Getting fruity in New York
The Gourmand will transform Vitsœ’s New York shop into the Vitsœ Fruit Stand to coincide with ICFF and NYCxDESIGN 2014.
Words & Photography: Vitsœ
On discovering British food magazine [The Gourmand](http://www.thegourmand.co.uk), we were drawn to their exquisite still-life photography and articles on topics such as the legacy of Gordon Matta-Clark’s restaurant and artwork “FOOD” (written by Natasha Hoare). Of course, the paper stock is just so, and the magazine format sits a little taller and narrower than others, which made us smile – closer to a menu card, maybe? That their particular magazine is obsessed with food is almost superfluous.
As you do when a new acquaintance piques your interest, we have invited The Gourmand to our place. With our [chairs](/620), [tables](/621) and [shelving system](/606) at their disposal, The Gourmand will replicate a neighborhood fruit stand in our New York shop. A locally-sourced selection of fruit tarts, teas and homemade sodas will be served alongside The Gourmand’s archive of back issues and inspirations to introduce visitors to their award-winning magazine.
Visit us during this four-day event to relax and refresh in the comfort of our growing furniture collection: after being served from the adaptable [606 Universal Shelving System](/606), visitors will be invited to pause in the comfort of the [620 Chair Program](/620) accompanied by the [621 Side Table](/620), which is always there when needed.
Together with The Gourmand we have published a limited-edition recipe book with fruity recipes accompanied by commissioned illustrations. It will be free to visitors. Recipes by: Jackson Boxer, Gabriel Pryce, Missy Flynn, Bompas & Parr and Brad McDonald. Illustrations by: Gwendal le Bec, Yann le Bec, Bruce Usher, Jamie Brown and Jean Jullien.
Friday May 16 to Monday May 19, 11am–7pm Open Sunday May 18
**Vitsœ Fruit Stand with
The Gourmand**
33 Bond Street
NY 10012
T 1 917 675 6990
