Niels Vitsœ, the founder
Vitsœ (pronounced ‘vit-soo’) was the name of the company’s founder, Niels Vitsœ (1913-1995).
While selling Danish furniture in post-war Germany, this man of immense charm, grace, determination and dry wit was introduced to a youthful Dieter Rams by fellow designer Otto Zapf.
In 1959 they founded a company called ‘Vitsœ+Zapf’ to realise Rams’s furniture ideas. (Erwin and Artur Braun had concluded, with some foresight, that it could only be good for Braun if Rams were allowed to develop his other talents simultaneously.)
Otto Zapf left the company in 1969 and it became, simply, Vitsœ. A distinguished showroom opened in the heart of Frankfurt which became an important meeting place for the world’s design literati.
Selling directly worldwide
In 1985 Niels Vitsœ and Dieter Rams were introduced to a Briton, Mark Adams, who set up Vitsœ Ltd in the United Kingdom.
On the retirement of Niels Vitsœ, Adams became managing director of Vitsœ and moved the corporate seat and production to London in 1995 from where international markets could best be served.
Today, with a growing international team in a variety of worldwide locations, Vitsœ has pioneered selling directly to customers in more than 50 countries.