Innovative
Useful
Aesthetic
Self-explanatory
Unobtrusive
Honest
Durable
Thorough
Environmentally-friendly
As little design as possible

It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.