Getting fruity in New York
The Gourmand will transform Vitsœ’s New York shop into the Vitsœ Fruit Stand to coincide with ICFF and NYCxDESIGN 2014.
Words & Photography: Vitsœ
On discovering British food magazine [The Gourmand](http://www.thegourmand.co.uk), Vitsœ was drawn to its exquisite still-life photography and articles on topics such as the legacy of Gordon Matta-Clark’s restaurant and artwork “FOOD” (written by Natasha Hoare). Of course, the paper stock is just so, and the magazine format sits a little taller and narrower than others, raising a smile – closer to a menu card, perhaps? That their particular magazine is obsessed with food is almost superfluous.
As you do when a new acquaintance piques your interest, Vitsœ has invited The Gourmand into its home, in New York. With chairs, tables and shelving systems at its disposal, The Gourmand will replicate a neighbourhood fruit stand in Vitsœ’s New York shop. A locally-sourced selection of fruit tarts, teas and homemade sodas will be served alongside The Gourmand’s archive of back issues and inspirations to introduce visitors to their award-winning magazine.
Visit during this four-day event to relax and refresh in the comfort of Vitsœ’s growing furniture collection: after being served from the adaptable [606 Universal Shelving System](/606), visitors will be invited to pause in the comfort of the [620 Chair Programme](/620) accompanied by the [621 Table](/620), which is always there when needed.
Together with The Gourmand we have published a limited-edition recipe book with fruity recipes accompanied by commissioned illustrations. It will be free to visitors. Recipes by: Jackson Boxer, Gabriel Pryce, Missy Flynn, Bompas & Parr and Brad McDonald. Illustrations by: Gwendal le Bec, Yann le Bec, Bruce Usher, Jamie Brown and Jean Jullien.
Friday 16 May to Monday 19 May 11:00–19:00
Open Sunday 18 May
**Vitsœ Fruit Stand with
The Gourmand**
33 Bond Street
NY 10012
T 1 917 675 6990
