Vitsœ has been referred to as “an engaging experiment in obsolescence-resistant design”

David Kohn
Building Design



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Against obsolescence

Planned obsolescence is the design and manufacture of products that are deliberately intended to have a limited useful life.


The result is that you are forced into an everlasting cycle of replacing, repurchasing and repeating. Vitsœ stands against this world.


“Obsolescence is a crime.”

Massimo Vignelli

“I am not rich enough to buy cheaply.”

Anonymous


Common sense

Outside there is what Dieter Rams would call an “impenetrable confusion of forms, colours and noises.” Most people call this a sale.

Sales are generally for clearing stock before it becomes obsolete.

For 50 years Vitsœ has stood against product obsolescence, which means you can still add shelves to your old system.

That’s why we do not have any obsolete stock and why we do not have a sale. It’s an avowedly long-term and single-minded attitude.

How it works


Our ethos, spoken by others

We have adopted a no nonsense approach for over 50 years. Others have described it as ‘innovative’ and ‘sustainable’.


 

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