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"Shelving That Isn’t There" by NY Times
23 September 2009
The New York Times interviewed our managing director, Mark Adams on the opening of our New York shop.
The industrial designer Dieter Rams is well known for the electronics he created for Braun. But he also designed shelving and chairs for a company called Vitsœ, whose first American showroom opened last week on Bond Street in Manhattan.
The 1,100-square-foot space, open to the public, was designed to show the many ways his 1960 modular shelving system, called the 606 Universal, can be used.
“We sell invisibility,” said Mark Adams, Vitsœ’s managing director. “The main virtue of this system is that it disappears. The identity comes from you — the colors, textures, shapes you put on it.”
The shelving starts at $200 for two tracks and two shelves. Mr. Rams’s 620 chair, designed in 1962, is also sold through the showroom, starting at $3,020.
Vitsœ, 33 Bond Street (Lafayette Street), (917) 675-6990 or vitsoe.com.
By RIMA SUQI
Read the article at NYTimes.com