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Less and More exhibition in San Francisco
11 July 2011

The Less and More: The Design Ethos of Dieter Rams’ exhibition continues its global tour with a six-month stop in San Francisco.
Opening at San Francisco Museum of Modern Art on 27 August 2011 and running until 20 February 2012, the exhibition includes more than 200 sketches and objects by Dieter Rams, as well as contemporary designs influenced by his acclaimed ten principles for good design.
At the exhibition’s previous venue in Seoul, the first four weeks saw more than 6,000 visitors pass through the doors of the Daelim Contemporary Art Museum.
Prior to its appearance in Seoul, the exhibition also traveled to Osaka (Suntory Museum of Art), Tokyo (Fuchu Art Museum), London (Design Museum) and Frankfurt (Museum für Angewandte Kunst).
Dieter Rams’s ten principles for good design