What our customers say
“I can’t tell you the seemingly disproportionate amount of pleasure that good design brings me, and Vitsœ has established a new benchmark.”
Vitsœ’s ethos
Living better, with less, that lasts longer. Mark Adams, managing director of Vitsœ explains our ethos.
Meet our designer Dieter Rams and managing director Mark Adams
For further information and images please contact
press@vitsoe.com
Mark Adams
Managing director
Mark Adams is a passionate subscriber to the ethos that more of us should live better with less that lasts longer. He has long believed in the value of intelligent and durable design, a philosophy that is central to him today as managing director of Vitsœ.
In 1995 Adams transferred the company and its production from Germany to Britain. In response to the company’s increasing success, Adams opened Vitsœ’s flagship shop in London’s West End in 2004. Under his direction the business has not only grown strongly but has developed the philosophy of Rams. Indeed, to this day, Adams works closely with Rams and is a key member of the team that organises Rams’s exhibitions and appearances worldwide.
Dieter Rams
Designer
Dieter Rams helped change the face of the post-war domestic landscape throughout the second half of the twentieth century.
He came to the attention of Niels Vitsœ and Otto Zapf in 1958 as a young employee of Braun in Germany when he was involved in the design of a revolutionary new record player, the Braun SK4 (nicknamed ‘Snow White’s Coffin’).
